The site then ’knows’ that you have been there before, and in some cases, tailors what pops up on screen to take account of that fact. For instance, it can be helpful to vary content according to whether this is your first ever visit to a site
Analytics cookies are used to understand how users engage with our website, improve performance and monitor statistics to provide the most relevant and useful content to you.
Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Please be aware that blocking cookies may have a negative impact on the usability of our website.
|HubSpot’s tracking code sets the following cookies when you visit our site:|
|__hstc||Hubspot||The main HubSpot cookie for tracking visitors. It contains: the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).||2 years||For tracking visitors.|
|hubspotutk||Hubspot||This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.||10 years||To track a visitor’s identity.|
|__hssc||Hubspot||This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.||30 min||Keep track of sessions.|
|__hssrc||Hubspot||Whenever HubSpot changes the session cookie, this cookie is also set to the value “1”. Used to determine if the user has restarted their browser. If this cookie does not exist it’s assumed it is a new session.||Session cookie||Tracks if a visitor has restarted their browser|
|__hs_do_not_track||Hubspot||Set when a site gives users the choice to opt out of cookies and they choose to do so. It disables tracking and personalisation.||2 years||Manages cookie opt-outs.|
|__hs_testcookie||Hubspot||Tests whether the user has support for cookies enabled.||Session cookie||Tests cookie support.|
|hsPagesViewedThisSession||Hubspot||Keeps track of a user’s page views in a session.||Session cookie||Tracks page views.|
The Google Analytics library called analytics.js sets the following cookies:
|_ga||Google Analytics||Tracking a user’s journey around a website over time.||2 years||Used to distinguish users|
|_gid||Google Analytics||Enables us to identify which pages are popular, estimate our audience size and usage pattern, and better understand how the web site is used.||24 hours||Used to distinguish users|
|_gat||Google Analytics||This cookie does not store any user information, it’s just used to limit the number of requests that have to be made to doubleclick.net.||1 minute||Used to throttle request rate.|
|30 seconds to 1 year||Used to identify if the same user accessed the site from different origins, e.g., they found the site via a Google Search or whether they went to the site directly.|
|90 days||Analytics writes campaign information to the _gac cookie when a user opens a page on your site via a URL that employs AdWords auto-tagging.|