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Mark Adams

Mark Adams

Mark is the CCO of Cloudmore, and has over 10 years experience in driving SaaS-based businesses.

Recent Posts by Mark Adams:

by Mark Adams, on 20-Jan-2021 15:02:41

As the subscription market continues to grow, Cloudmore is well-placed to help companies take advantage of the opportunities it presents for increased revenue and growth. Microsoft CSPs, IT service providers, …

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Topics:Subscription management

by Mark Adams, on 20-Jan-2021 15:01:49

The subscription market is growing strongly and rapidly. As it does so, it is clear that there are opportunities for all types of business and others to take a share …

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Topics:Subscription management

by Mark Adams, on 13-Jan-2021 15:56:55

Global research and advisory firm Gartner estimates that three in four organizations selling direct to consumers will offer subscription services by 2023. And, it’s not just B2C — B2B companies are …

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Topics:Subscription management

by Mark Adams, on 06-Jan-2021 10:13:09

How do you balance meeting your customer’s unique and complex IT infrastructure needs with convenient, efficient, and seamless service delivery and support? Here, we explore how a self-service portal, built with MSPs top of mind, can help you to streamline your business processes and optimize your customer’s all-round experience and relationship with your company …

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Topics:Self-Service

by Mark Adams, on 16-Dec-2020 16:29:30

Subscriptions are becoming ubiquitous, to the extent that probably everyone reading this first line (and their families) are signed up to at least one subscription service. Businesses love subscriptions because …

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Topics:Subscription management

by Mark Adams, on 02-Dec-2020 12:31:03

Nearly 100% of the 1600 global managed service providers (MSPs) that Datto surveyed say that now is a good time to be in their industry. The prognosis certainly is good …

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Topics:Managed Service Provider

by Mark Adams, on 12-Nov-2020 16:44:22

Cloud service providers (CSPs) are companies that specialize in delivering some, or multiple components of cloud computing —usually software-as-a-service, infrastructure-as-a-service, or platform-as a-service — to their customers. CSPs typically partner with …

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Topics:Managed Service Provider

by Mark Adams, on 05-Nov-2020 15:52:01

You are nearly twice as likely to exceed your top business goals by a significant margin if you take a cross-team approach that puts the customer at the center of …

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Topics:Managed Service ProviderSelf-Service

by Mark Adams, on 29-Oct-2020 16:13:49

Managing cloud billing shouldn’t be a complicated affair, and it certainly shouldn’t be eating up significant amounts of your team’s time. Cloudmore’s billing automation solution helps your managed IT services …

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Topics:Cloud billingManaged Service Provider

by Mark Adams, on 05-Oct-2020 14:55:35

From November 2019, Microsoft introduced a new pricing and charging model for CSP Partners for Azure subscriptions, Reserved Instances, Microsoft Subscription, and Marketplace services. Microsoft expects Partners to transition to …

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Topics:Microsoft CSP

by Mark Adams, on 11-Sep-2020 12:38:40

It can cost five times more to acquire a new customer than to keep an existing one. And, if you increase your customer retention rate by just 5%, your business …

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Topics:Cloud management

by Mark Adams, on 19-Aug-2020 15:54:25

“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources[…] that can be rapidly provisioned and released with minimal management effort …

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Topics:Microsoft CSPSelf-Service

by Mark Adams, on 10-Aug-2020 17:46:38

Most Microsoft Cloud Solution Providers (CSPs) hit a point where a distinct set of manual processes begin to frustrate business growth. It then becomes a question of — do we …

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Topics:Microsoft CSP

by Mark Adams, on 31-Jul-2020 15:50:59

How can you be sure that you’ve chosen the optimal CSP automation solution to help you run your business? When looking for a platform, most Microsoft Cloud Solution Providers (CSPs) …

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Topics:Microsoft CSP

by Mark Adams, on 22-Jul-2020 14:44:03

The end of ownership is becoming increasingly plausible as the consumption of subscriptions accelerates. Some thought that subscription fatigue would set in, but on the contrary. According to a survey conducted …

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Topics:Subscription management

by Mark Adams, on 14-Jul-2020 12:38:34

Managing billing used to be a lot easier before the arrival of cloud computing. There were no variable recurring charges, you didn’t have to account for cloud resources by the …

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Topics:Cloud billingManaged Service Provider

by Mark Adams, on 29-Jun-2020 16:37:27

Many MSPs are relying on existing business systems and processes to manage a recurring revenue model that has its own distinct and increasingly complex set of rules as cloud subscriptions become ever more flexible and varied. Making your current systems work by adding manual processes to …

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Topics:Cloud billing

by Mark Adams, on 18-Jun-2020 11:15:10

Consumption billing is the concept of only charging your customer for what they use. Consumption-based services allow an organization to adopt new technology with zero upfront cost. According to Gartner, …

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by Mark Adams, on 25-Mar-2020 10:34:19

In November 2019, Microsoft announced its new Azure commerce experience, changing the Azure pricing and billing model, and the way Microsoft remunerates CSPs. Microsoft Makes a Move to Standardize Azure …

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Topics:Microsoft CSP

by Mark Adams, on 19-Mar-2019 09:51:37

Ever-tighter reseller margins and the shift toward subscriptions as the main business model for selling hardware and software is putting additional pressure on IT providers to invest in diversifying their range of …

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Topics:Cloud managementSubscription management

by Mark Adams, on 05-Feb-2019 16:39:37

Between January 2012 and June 2018 subscription industry revenues grew five times faster than S&P 500 company and US retail sales revenues combined. While subscriptions were once the preserve of monthly …

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Topics:Subscription management

by Mark Adams, on 30-Jan-2019 17:10:06

According to Paul Farris, author of Marketing Metrics, businesses have a 60-70% chance of selling their products and services to existing customers, versus a 5-20% chance of selling them to …

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Topics:IT Provider

by Mark Adams, on 25-Jan-2019 11:56:04

Customers and subscribers stop buying from businesses because they are usually unhappy with the product or service on offer. The rate at which they leave is called customer churn. A …

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Topics:Enterprise

by Mark Adams, on 25-Jan-2019 11:13:05

Customers churn or stop doing business with a company in main because they’re not happy with the product or service being offered. Some churn is unavoidable, but a lot of …

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Topics:Enterprise

by Mark Adams, on 05-Dec-2018 15:42:57

By 2020, a staggering 83% of enterprise workloads will have moved to the Cloud. This presents a sea of opportunity for SAAS providers. With so many potential customers out there, it …

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Topics:Cloud billing

by Mark Adams, on 29-Nov-2018 13:10:07

Today customers live in a society where convenience, speed and efficiency reign supreme. In just two decades, big-name internet companies such as Alibaba, Amazon, Facebook and Netflix have transformed how …

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Topics:Self-Service

by Mark Adams, on 01-Jun-2018 11:28:32

Ten good reasons you might want to keep your CSP Direct Status. If you are a Microsoft direct CSP partner and have been investing in building your practice, you might …

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Topics:Microsoft CSP

by Mark Adams, on 06-Apr-2018 12:18:23

Platform update, 2.35, saw the introduction of some important and useful functionality that could make a real difference to your subscription business. Cloudmore is for businesses like yours, to help …

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Topics:Subscription management

by Mark Adams, on 19-Jun-2017 13:14:38

1. Improve customer satisfaction. Users who can solve issues and complete tasks at anytime from anywhere will be happier than those who have to wait for a response. 2. Lower …

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Topics:Self-ServiceEnterprise

by Mark Adams, on 07-Jun-2017 12:41:36

If you are already a Microsoft CSP provider, you will know that providing your customers with an understandable breakdown of their usage can be a challenge using Microsoft’s data from the …

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Topics:Cloud billing