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Mark Adams

Mark Adams

Mark is the CCO of Cloudmore, and has over 10 years experience in driving SaaS-based businesses.

Recent Posts by Mark Adams:

by Mark Adams, on 11-Sep-2020 12:38:40

It can cost five times more to acquire a new customer than to keep an existing one. And, if you increase your customer retention rate by just 5%, your business …

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Topics:Cloud management

by Mark Adams, on 19-Aug-2020 15:54:25

“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources[…] that can be rapidly provisioned and released with minimal management effort …

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Topics:Microsoft CSPSelf-Service

by Mark Adams, on 10-Aug-2020 17:46:38

Most Microsoft Cloud Solution Providers (CSPs) hit a point where a distinct set of manual processes begin to frustrate business growth. It then becomes a question of — do we …

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Topics:Microsoft CSP

by Mark Adams, on 31-Jul-2020 15:50:59

How can you be sure that you’ve chosen the optimal CSP automation solution to help you run your business? When looking for a platform, most Microsoft Cloud Solution Providers (CSPs) …

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Topics:Microsoft CSP

by Mark Adams, on 22-Jul-2020 14:44:03

The end of ownership is becoming increasingly plausible as the consumption of subscriptions accelerates. Some thought that subscription fatigue would set in, but on the contrary. According to a survey conducted …

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Topics:Subscription management

by Mark Adams, on 14-Jul-2020 12:38:34

Managing billing used to be a lot easier before the arrival of cloud computing. There were no variable recurring charges, you didn’t have to account for cloud resources by the …

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Topics:Cloud billingManaged Service Provider

by Mark Adams, on 29-Jun-2020 16:37:27

Many MSPs are relying on existing business systems and processes to manage a recurring revenue model that has its own distinct and increasingly complex set of rules as cloud subscriptions become ever more flexible and varied. Making your current systems work by adding manual processes to …

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Topics:Cloud billing

by Mark Adams, on 18-Jun-2020 11:15:10

Consumption billing is the concept of only charging your customer for what they use. Consumption-based services allow an organization to adopt new technology with zero upfront cost. According to Gartner, …

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by Mark Adams, on 25-Mar-2020 10:34:19

In November 2019, Microsoft announced its new Azure commerce experience, changing the Azure pricing and billing model, and the way Microsoft remunerates CSPs. Microsoft Makes a Move to Standardize Azure …

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Topics:Microsoft CSP

by Mark Adams, on 19-Mar-2019 09:51:37

Ever-tighter reseller margins and the shift toward subscriptions as the main business model for selling hardware and software is putting additional pressure on IT providers to invest in diversifying their range of …

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Topics:Cloud managementSubscription management

by Mark Adams, on 05-Feb-2019 16:39:37

Between January 2012 and June 2018 subscription industry revenues grew five times faster than S&P 500 company and US retail sales revenues combined. While subscriptions were once the preserve of monthly …

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Topics:Subscription management

by Mark Adams, on 30-Jan-2019 17:10:06

According to Paul Farris, author of Marketing Metrics, businesses have a 60-70% chance of selling their products and services to existing customers, versus a 5-20% chance of selling them to …

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Topics:IT Provider

by Mark Adams, on 25-Jan-2019 11:56:04

Customers and subscribers stop buying from businesses because they are usually unhappy with the product or service on offer. The rate at which they leave is called customer churn. A …

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Topics:Enterprise

by Mark Adams, on 25-Jan-2019 11:13:05

Customers churn or stop doing business with a company in main because they’re not happy with the product or service being offered. Some churn is unavoidable, but a lot of …

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Topics:Enterprise

by Mark Adams, on 05-Dec-2018 15:42:57

By 2020, a staggering 83% of enterprise workloads will have moved to the Cloud. This presents a sea of opportunity for SAAS providers. With so many potential customers out there, it …

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Topics:Cloud billing

by Mark Adams, on 29-Nov-2018 13:10:07

Today customers live in a society where convenience, speed and efficiency reign supreme. In just two decades, big-name internet companies such as Alibaba, Amazon, Facebook and Netflix have transformed how …

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Topics:Self-Service

by Mark Adams, on 01-Jun-2018 11:28:32

Ten good reasons you might want to keep your CSP Direct Status. If you are a Microsoft direct CSP partner and have been investing in building your practice, you might …

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Topics:Microsoft CSP

by Mark Adams, on 06-Apr-2018 12:18:23

Platform update, 2.35, saw the introduction of some important and useful functionality that could make a real difference to your subscription business. Cloudmore is for businesses like yours, to help …

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Topics:Subscription management

by Mark Adams, on 19-Jun-2017 13:14:38

1. Improve customer satisfaction. Users who can solve issues and complete tasks at anytime from anywhere will be happier than those who have to wait for a response. 2. Lower …

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Topics:Self-ServiceEnterprise

by Mark Adams, on 07-Jun-2017 12:41:36

If you are already a Microsoft CSP provider, you will know that providing your customers with an understandable breakdown of their usage can be a challenge using Microsoft’s data from the …

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Topics:Cloud billing

by Mark Adams, on 28-Aug-2016 01:00:00

According to Okta Inc, via CHANNELe2a the most popular cloud and SaaS business applications are as follows: 1. Microsoft Office 365 2. Salesforce 3. Box 4. Google Apps 5. Amazon …

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Topics:Cloud management

by Mark Adams, on 24-Nov-2015 09:44:29

There is no question there is strong momentum for Office 365 right now. Microsoft has done a good job of educating end-customers, they are much more comfortable for Microsoft to deliver critical …

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Topics:Cloud billing

by Mark Adams, on 07-Oct-2015 10:15:43

As cloud maturity continues to develop, and organisations are adding more and more cloud solutions, new challenges are starting to appear. At the same time, the IT channel is determining …

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Topics:Cloud managementIT Provider

by Mark Adams, on 28-Sep-2015 23:31:27

Ever since it emerged, the cloud has been rapidly evolving. And if you want to make sure you’re using the cloud effectively and efficiently in your company, it’s important to …

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Topics:Enterprise

by Mark Adams, on 25-Sep-2015 08:00:00

Some people like surprises. Others don’t. But when it comes to shadow IT, I think it’s safe to say that no one likes the surprise of finding it in their …

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Topics:Cloud managementEnterprise

by Mark Adams, on 16-Sep-2015 14:00:00

If you use the cloud on a day-to-day basis, you probably realize just how beneficial it can be in today’s work environment. But someone who doesn’t need to regularly use …

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Topics:Enterprise

by Mark Adams, on 14-Sep-2015 16:00:00

If your company currently uses the cloud (or is about to start) you’ve probably thought about what the cloud costs as a whole. But have you ever wondered what an …

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Topics:Enterprise

by Mark Adams, on 09-Sep-2015 14:00:00

Don’t you just hate when you’re trying to get a project done at work, but your internet connection won’t cooperate? As it’s going in and out, running slowly, or not …

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Topics:Enterprise

by Mark Adams, on 08-Sep-2015 17:10:00

In a previous post, we talked about multi-cloud and the potential problems it can cause—from losing control of your resources, to creating unexpected costs and a lot more work for …

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Topics:Cloud management

by Mark Adams, on 27-Aug-2015 14:00:00

“Cloud services can save you money.” That’s a statement virtually everyone agrees with. But when it comes down to ROI, not everyone knows how to break down the costs and …

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Topics:Enterprise