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Mark Adams

Mark Adams

Mark is the CCO of Cloudmore, and has over 10 years experience in driving SaaS-based businesses.

Recent Posts by Mark Adams:

by Mark Adams, on 22-Jun-2021 16:55:02

In 2020 Microsoft announced the intention to move open license purchasing to the Cloud Service Provider program. As the first Milestone arrives, we wanted to share how Cloudmore's customers can …

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Topics:Microsoft CSP

by Mark Adams, on 03-Jun-2021 13:17:12

From the 21st of July 2021, all new Azure services sold by Microsoft CSP’s must adopt the new Azure Plan pricing model. In 2019 Microsoft introduced Azure Plan, a new …

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Topics:Microsoft CSP

by Mark Adams, on 15-Apr-2021 15:34:32

Subscriptions are becoming ubiquitous, to the extent that probably everyone reading this first line (and their families) are signed up to at least one subscription service. Businesses love subscriptions because …

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Topics:Subscription management

by Mark Adams, on 16-Mar-2021 09:40:21

Microsoft's recent move to offer perpetual licensing through the CSP program has opened up new revenue streams for CSP partners for those customers who still have on-premise workloads. The perpetual …

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Topics:Microsoft CSP

by Mark Adams, on 26-Feb-2021 13:42:03

If you’re an MSP and moving more of your sales to a recurring revenue model, you will already know that it’s an attractive business model that can help you sustain …

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Topics:Subscription managementManaged Service Provider

by Mark Adams, on 26-Feb-2021 13:41:43

The pandemic has seen many sectors struggle to survive, let alone achieve the profits they need to prosper. For MSPs, it has been harder to meet customers and to prospect …

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Topics:Subscription managementManaged Service Provider

by Mark Adams, on 17-Feb-2021 12:21:29

Two decades ago the definition of a good customer experience was strikingly different to how we describe it today. Automation has revolutionized the buyer journey and is turning the practice …

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Topics:Cloud managementIT Provider

by Mark Adams, on 03-Feb-2021 15:31:44

According to Paul Farris, author of Marketing Metrics, businesses have a 60-70% chance of selling their products and services to existing customers, versus a 5-20% chance of selling them to …

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Topics:IT Provider

by Mark Adams, on 20-Jan-2021 15:02:41

As the subscription market continues to grow, Cloudmore is well-placed to help companies take advantage of the opportunities it presents for increased revenue and growth. Microsoft CSPs, IT service providers, …

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Topics:Subscription management

by Mark Adams, on 20-Jan-2021 15:01:49

The subscription market is growing strongly and rapidly. As it does so, it is clear that there are opportunities for all types of business and others to take a share …

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Topics:Subscription management

by Mark Adams, on 13-Jan-2021 15:56:55

Global research and advisory firm Gartner estimates that three in four organizations selling direct to consumers will offer subscription services by 2023. And, it’s not just B2C — B2B companies are …

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Topics:Subscription management

by Mark Adams, on 06-Jan-2021 10:13:09

How do you balance meeting your customer’s unique and complex IT infrastructure needs with convenient, efficient, and seamless service delivery and support? Here, we explore how a self-service portal, built with MSPs top of mind, can help you to streamline your business processes and optimize your customer’s all-round experience and relationship with your company …

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Topics:Self-Service

by Mark Adams, on 02-Dec-2020 12:31:03

Nearly 100% of the 1600 global managed service providers (MSPs) that Datto surveyed say that now is a good time to be in their industry. The prognosis certainly is good …

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Topics:Managed Service Provider

by Mark Adams, on 29-Oct-2020 16:13:49

Managing cloud billing shouldn’t be a complicated affair, and it certainly shouldn’t be eating up significant amounts of your team’s time. Cloudmore’s billing automation solution helps your managed IT services …

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Topics:Cloud billingManaged Service Provider

by Mark Adams, on 19-Aug-2020 15:54:25

“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources[…] that can be rapidly provisioned and released with minimal management effort …

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Topics:Microsoft CSPSelf-Service

by Mark Adams, on 10-Aug-2020 17:46:38

Most Microsoft Cloud Solution Providers (CSPs) hit a point where a distinct set of manual processes begin to frustrate business growth. It then becomes a question of — do we …

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Topics:Microsoft CSP

by Mark Adams, on 31-Jul-2020 15:50:59

How can you be sure that you’ve chosen the optimal CSP automation solution to help you run your business? When looking for a platform, most Microsoft Cloud Solution Providers (CSPs) …

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Topics:Microsoft CSP

by Mark Adams, on 14-Jul-2020 12:38:34

Managing billing used to be a lot easier before the arrival of cloud computing. There were no variable recurring charges, you didn’t have to account for cloud resources by the …

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Topics:Cloud billingManaged Service Provider

by Mark Adams, on 29-Jun-2020 16:37:27

Many MSPs are relying on existing business systems and processes to manage a recurring revenue model that has its own distinct and increasingly complex set of rules as cloud subscriptions become ever more flexible and varied. Making your current systems work by adding manual processes to …

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Topics:Cloud billing

by Mark Adams, on 18-Jun-2020 11:15:10

Consumption billing is the concept of only charging your customer for what they use. Consumption-based services allow an organization to adopt new technology with zero upfront cost. According to Gartner, …

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by Mark Adams, on 25-Mar-2020 10:34:19

In November 2019, Microsoft announced its new Azure commerce experience, changing the Azure pricing and billing model, and the way Microsoft remunerates CSPs. Microsoft Makes a Move to Standardize Azure …

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Topics:Microsoft CSP

by Mark Adams, on 19-Mar-2019 09:51:37

Ever-tighter reseller margins and the shift toward subscriptions as the main business model for selling hardware and software is putting additional pressure on IT providers to invest in diversifying their range of …

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Topics:Cloud managementSubscription management

by Mark Adams, on 05-Feb-2019 16:39:37

Between January 2012 and June 2018 subscription industry revenues grew five times faster than S&P 500 company and US retail sales revenues combined. While subscriptions were once the preserve of monthly …

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Topics:Subscription management

by Mark Adams, on 25-Jan-2019 11:56:04

Customers and subscribers stop buying from businesses because they are usually unhappy with the product or service on offer. The rate at which they leave is called customer churn. A …

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Topics:Enterprise

by Mark Adams, on 25-Jan-2019 11:13:05

Customers churn or stop doing business with a company in main because they’re not happy with the product or service being offered. Some churn is unavoidable, but a lot of …

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Topics:Enterprise

by Mark Adams, on 05-Dec-2018 15:42:57

By 2020, a staggering 83% of enterprise workloads will have moved to the Cloud. This presents a sea of opportunity for SAAS providers. With so many potential customers out there, it …

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Topics:Cloud billing

by Mark Adams, on 29-Nov-2018 13:10:07

Today customers live in a society where convenience, speed and efficiency reign supreme. In just two decades, big-name internet companies such as Alibaba, Amazon, Facebook and Netflix have transformed how …

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Topics:Self-Service

by Mark Adams, on 01-Jun-2018 11:28:32

Ten good reasons you might want to keep your CSP Direct Status. If you are a Microsoft direct CSP partner and have been investing in building your practice, you might …

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Topics:Microsoft CSP

by Mark Adams, on 06-Apr-2018 12:18:23

Platform update, 2.35, saw the introduction of some important and useful functionality that could make a real difference to your subscription business. Cloudmore is for businesses like yours, to help …

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Topics:Subscription management

by Mark Adams, on 19-Jun-2017 13:14:38

1. Improve customer satisfaction. Users who can solve issues and complete tasks at anytime from anywhere will be happier than those who have to wait for a response. 2. Lower …

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Topics:Self-ServiceEnterprise