Cloudmore Blog

31 reasons why cloud aggregation is important for the IT channel

As cloud maturity continues to develop, and organisations are adding more and more cloud solutions, new challenges are starting to appear. At the same time, the IT channel is determining how they can continue to add value and make money from the new delivery models.

I have listed in this blog post, in no particular order, some reasons why cloud brokerage, cloud management, and ultimately, cloud aggregation, are now becoming important in the evolution of the IT supply chain.

  1. As pricing becomes more and more transparent, adding chargeable value becomes more important. The other side of the same coin is reducing the cost of delivery through aggregation and automation.

  2. You are buying from a vendor and selling to your customer. How do you reconcile your bill today? Cloud aggregation reporting gives you a simple breakdown by customer to ensure your margin stays solid.

  3. How much cloud spend is now being wasted? Managing user access, storage allocation, and changes are all part of achieving the best value for the end-user customer, and this is a major problem if services are being managed in many different platforms and places.

  4. Many companies are struggling to find ways to enable flexible ways of working without putting valuable data assets at risk, but the challange of managing users and user access into approved applications becomes a much bigger issue over time. (READ BLOG)

  5. Businesses are in a constant state of flux, add, moves and changes can be a day to day occurrence and managing these in a cloudy world can be a problem if not centrally managed. The solution is twofold: 1. To have a single point for the management of many services and 2. Enabling the customer to do more themselves. (READ BLOG)

  6. Giving your customers a managed, self-service store for cloud is the only way to decrease sales costs and increase margin.

  7. Many customers are frustrated when being forced to buy IT using a credit card through expense claims and this is a certain way to end up with a loss of control and a high TCO. Centralising the procurement to one bill is a more efficient future of cloud procurement.

  8. With IT resellers being forced to expand the solution set because of multi-cloud, the management of commercials and contracts, pricing and SLA's with multiple vendors is becoming more time consuming and expensive. (READ BLOG)

  9. Cloud brokerage is enabled by cloud aggregation and cloud management platforms. No automation, no brokerage.

  10. How can you make money from the cloud? One way is by ensuring that you are not getting asked to do trivial, non-chargeable tasks for your customers. But you also need to ensure your customers don’t drift away to a different vendor or don’t feel they need you any more. By providing a management platform that will help your customer self-serve you are adding value without adding to your resource requirements.

  11. Are you a trusted advisor? Providing a curated collection of cloud services that meets the range of customers needs is now part of gaining that trust . To reduce the risk of Shadow IT the greater percentage of functionality you can provide the less you and your customer have to worry about maverick behaviour, Shadow IT  and application sprawl.

  12. 24/7: The mobile, global workforce expects responses to be 'real time' as possible. Managing this expectation requires greater use of automation and less human interaction. (READ BLOG)

  13. 50, 500 or 5000 users multiplied by wasted subscriptions or unused cloud services ruins the cloud TCO. This potential downside creates an opportunity for the channel to provide tools to help the customer achieve maximum financial efficiency around cloud services.

  14. With subscription IT delaying the time to profit for the IT reseller offering cloud to customers sometimes seems counter-intuitive to the business goals. But by increasing the scale-and-scope of the cloud offer it is possible to transform and grow new cloud based revenue streams with a decent margin.

  15. Q. How do you offer multiple cloud services to an unlimited number of customers as quickly as possible? A. Cloud Aggregation.

  16. Cloud aggregation enables reporting to show usage snapshots, billing, subscription utilisation, user status, and more across all services deployed.

  17. Managing trials, proof of concepts, and demonstrations can be tricky in the cloud. With one place to automate, provision, and manage the process, you can be more agile and customer-centric.

  18. Aggregation offers a smooth e-commerce experience that makes it very easy for the IT provider and customer to try and buy the services available through the platform.

  19. By having a repeatable and similar process of selecting the service and subscription type and configuring the options and not having to upload your users everytime, the process of onboarding is quicker and less prone to errors.

  20. Aggregation will automate, streamline, and also encourage self-service by the end customer.

  21. The customer no longer wants to wait for a support ticket to be raised and dealt with; they want an instant fix. Offering an online environment where they can get familiar with the management of multiple cloud services is the best way to reduce offline support and maximise customer satisfaction.

  22. Whatever environment is used to manage the details of a service, either centrally or at the client level, the management of the important billing-related components must be centralised to ensure that initial deployment, ongoing subscription, and user management are controlled. Cloud aggregation supports this.

  23. Multi-cloud is the future for all organisations. Just like today, no one vendor can provide all of the required functionality, and the cloud is no different. Managing multi-cloud is becoming more difficult for customers and the IT channel alike and requires technology to further the adoption and satisfaction.  (READ BLOG)

  24. With the cloud business model requiring you to work with more customers but perhaps for less revenue per customer, there is a need to automate as many parts of the procure and deploy and consume/manage processes as much as possible.

  25. Software vendors are not set up to provide support to the mass market. The aggregator provides a point of triage to streamline the support load.

  26. The ongoing consumption of the cloud is starting to create challenges from many businesses, and they need help. It cannot be a 'mess for less' type offer from the IT provider. By offering multi-cloud automation alongside consultancy and advice, the customer gets their needs satisfied.

  27. Closed systems, VPNs, and other legacy systems are on borrowed time. The millennial workforce expects mobile access into work-related systems, including the IT management solution.

  28. The cloud can reduce the need for the IT expert at the end-customer as many cloud services no longer require deep technical knowledge. This provides an opportunity for the IT channel to fill the void with knowledge and cloud enablement technologies.

  29. To provide intelligent advice around cloud SLAs, the first thing to know is who is using what. This view will help understand where the important service delivery inflexion points might be.

  30. Aggregation provides a single point or 'pain of glass' in which to manage a curated portfolio IaaS, SaaS, PaaS.

  31. By simplifying the provisioning process, the Aggregators cloud management platform will often allow access to more complex solutions without the need for expensive training or ramp-up cycles.

Find out more

Cloudmore is a Cloud Aggregation pioneer and provides a range of cloud services to over 6,000 end customers through our extensive international channel. It has never been a better time to discover how a cloud aggregation can drive your success in the new IT paradigm.


cloud management platform  
Posted by Mark Adams on 07-Oct-2015 10:15:43


Mark is the CCO of Cloudmore, and has over 10 years experience in driving SaaS-based businesses.

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